华硕品质 坚若磐石

        2021 年末，格外空间为全球最大的主板制造商 ——「 ASUS 华硕 」建立了第三代品牌终端形象系统（ SPACE IDENTITY SYSTEM 3.0 ），助力品牌线下直营店布局 ASUS SI 3.0，以具有前瞻性的商业体验策略及全新的空间视觉形象，为华硕未来零售门店奠定差异化和未来感的空间基调。2022 年初，「 ASUS 华硕 」超级旗舰店诞生，此次合作基于前沿趋势的洞察与分析，品牌解析、消费者调研等研究工作，一同构想未来零售空间的新可能。
       「 ASUS 华硕 」超级旗舰店承载着品牌对外表达“坚若磐石”的信念与使命感，是品牌在物理维度的奠基。旗舰店作为品牌“物理基石”，INDARE 选择以空间为媒介去传递品牌温度，以“石”为元素，去塑造品牌主张 —— “华硕品质，坚如磐石”。

        我们通过空间传递品牌信念、展现全新面貌。提取“天选”系列的“日蚀灰”作为空间主色调，营造神秘感；采用复合金属板材质，升华空间质感，打造出穿插在现实世界中的未来空间，重构品牌希望对外展示的如磐石般坚毅、硬核、稳固的形象感。通过强化属性，凸显品牌基因优势。“时空棱镜”跨时空入口处，以半环形履带为产品展示方式，推翻了传统零售店的陈列规则，革新视觉感受，赋予时间错位的概念，传达「 ASUS 华硕 」对未来的畅想。

        At the end of 2021, INDARE SPACE established the third-generation brand identity system 3.0 for ASUS ASUS, the world's largest motherboard manufacturer, to assist the brand in laying out ASUS SI 3.0 offline stores. With a forward-looking business experience strategy and a new spatial visual image, it laid a differentiated and futuristic spatial tone for ASUS's future retail stores. At the beginning of 2022, the "ASUS ASUS" super flagship store was born. This collaboration is based on insights and analysis of cutting-edge trends, brand analysis, consumer research, and other research work to jointly envision new possibilities for future retail space.

        The "ASUS " super flagship store carries the brand's belief and sense of mission in expressing its "rock solid" spirit to the outside world, and is the foundation of the brand in the physical dimension. As the "physical cornerstone" of the brand, the flagship store chooses to use space as the medium to convey brand temperature, and "stone" as the element to shape the brand proposition - "Asus quality, as solid as a rock".

         We convey brand beliefs and showcase a new look through space. Extract the "Eclipse Grey" from the "Tianxuan" series as the main color tone of the space, creating a sense of mystery; Adopting composite metal plate material, the space texture is sublimated, creating a future space interspersed in the real world, and reconstructing the brand's image of being as firm, hard core, and stable as a rock to showcase to the outside world. By strengthening attributes, highlight the brand's genetic advantages. The "Time and Space Prism" spans the entrance of time and space, using a semi circular track as the product display method, overturning the traditional display rules of retail stores, innovating the visual experience, giving the concept of time misalignment, and conveying the imagination of "ASUS " for the future.

     

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